commercialize
    v 1: exploit for maximal profit, usually by sacrificing quality;
         "The hotel owners are commercializing the beaches"
    2: make commercial; "Some Amish people have commercialized their
       way of life" [syn: commercialize, commercialise,
       market]

commercialize \commercialize\ n.
   to make something commercial in character, either by placing
   it for sale on the open market, or by emphasizing its
   profit-making aspects; as, the Olympics have been excessively
   commercialized. [Also spelled commercialise.]
   [WordNet 1.5]