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1. The Free On-line Dictionary of Computing (30 December 2018)
Customer Relationship Management
Customer Information Systems
Customer Interaction Software
Technology Enabled Relationship Manager

    (CRM, CIS, Customer Information Systems, Customer
   Interaction Software, TERM, Technology Enabled Relationship
   Manager) Enterprise-wide software applications that allow
   companies to manage every aspect of their relationship with a
   customer.  The aim of these systems is to assist in building
   lasting customer relationships - to turn customer satisfaction
   into customer loyalty.

   Customer information acquired from sales, marketing, customer
   service, and support is captured and stored in a centralised
   database.  The system may provide data-mining facilities
   that support an opportunity management system.  It may also
   be integrated with other systems such as accounting and
   manufacturing for a truly enterprise-wide system with
   thousands of users.

   (1999-08-20)


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