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39 Dollar Glasses.com was developed by eye doctors to create an inexpensive method for people to acquire high quality, finished prescription eyeglasses online. From their experience in both private offices and retail establishments, the founders decided they could provide this service for people inexpensively, bypassing expensive retail establishments.

They use the same high quality materials, but can offer them at a high discount because of their high volume, since they don't have the additional overhead constraints (such as retail rent space, behind-the-counter employees, and expensive displays) that your doctor's office or optical must overcome. Since operating their website is much less expensive than a typical retail establishment, they are able to pass these savings on to the general public online.



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