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At twenty-nine years of age, Miles Kimball went into business for himself with a single idea: a Christmas card with a verse that spelled out the name "Johnson". With $500 of borrowed money and the Twin Cities phone directory, Miles printed and mailed samples of his card to every Johnson household in the Minneapolis area. Response was so enthusiastic that it provided enough seed money for Miles to produce his first black-and-white Miles Kimball catalog.

That was over 70 years ago. Today, the company is a leading direct marketer of gifts, cards and household products with operations in Wisconsin, Nevada and Colorado. The business now consists of distinct catalog units: Christmas Cards by Miles Kimball, Miles Kimball, Exposures, The Home Marketplace, and Walter Drake. The diverse line of products ranges from affordably priced gifts and household gadgets to photo storage and display to accessories for the home.

Christmas cards - the idea that started it all - are still designed and produced in Oshkosh, along with dozens of exclusive stationery items including calendars, address labels and photo products.